Cultural and market analyst specializing in interactive media, procedural rhetoric, and systemic game design. Holding degrees in French language and culture as well as intercultural market studies and marketing, his work bridges philosophy, economics, and video game analysis.

He is the author of Jeu, donc je suis: Arkane Studios et l’Identité Française dans un Marché Vidéoludique Mondialisé, a master’s thesis exploring French philosophy and procedural rhetoric through the lens of game design. His research focuses on how mechanics persuade, how systems produce meaning, and how interactive media shapes cultural interpretation.

At Process, he examines games not only as entertainment products, but as cultural artifacts and persuasive systems within a globalized market.